Global Senior Brand Manager (ACANA)

Job Description:

Reports to

Global VP, Marketing - ACANA

Summary

Champion Petfoods is seeking a dynamic Global Senior Brand Manager to be the right hand to the Global VP, Marketing for the ACANA brand.

This role is designed for a proven leader who brings deep expertise in classical marketing and a track record of success in the Consumer Packaged Goods (CPG) industry. Robust global experience in brand building, media planning, analytics, and insights is needed to develop and execute brand growth plans across international markets. This position requires a strong executive presence to influence, inspire, and rally internal and external stakeholders at every level.

If you are a proactive, results-oriented leader ready to hit the ground running and partner closely with senior leadership to shape the future of a global brand, this role is for you.

Key Responsibilities:

Strategic Growth Partner: Collaborate directly with the Global VP to develop and execute ACANA’s 5-year global growth strategy. Use your strategic mindset and global experience to identify growth levers, align cross-market teams, and drive scale through the Mars ‘Expert’ growth model. You will be the catalyst that pushes initiatives forward and ensures momentum.

Global Brand Custodian: Monitor, protect, and grow ACANA brand equity. Develop and effectively deploy the necessary tools to enable execution with excellence in 60+ markets. Nurture a vibrant global brand community and be the trustworthy authoritative voice of the brand.  

Stakeholder Balancer & Influencer:
Skillfully balance and align diverse global, regional, and local stakeholders across functions, managing complexity with diplomacy and influence. Exhibit polished executive presence with the ability to confidently present and sell ideas to senior leadership, and external customers. Inspire trust and buy-in through clear, compelling storytelling.  

Breakthrough Creative Architect:
Design and deploy compelling global creative that elevates brand storytelling and inspires regional execution. Lead agency partners and internal creative teams to deliver innovative, data-driven marketing campaigns that resonate across diverse markets and drive brand distinctiveness.

Analytics to Insights Leader:
Leverage strong analytical rigor to interpret global market trends, consumer insights, category dynamics, and competitive intelligence. Translate data into clear, actionable insights that inform strategy. Provide senior leadership with confident, data-driven recommendations that unlock growth and competitive advantage.

Portfolio & Range Strategist:
Define and optimize product assortment, positioning, and pricing strategies to maximize consumer value. Drive portfolio efficiency while maintaining brand integrity, value proposition, and relevance.

Key Requirements

• Demonstrated experience in global brand building and expansion, including executing global campaigns.
• 10+ years of classical marketing training & experience in brand building, ideally with a leading CPG organization
• Proven track record of success in the Consumer Packaged Goods (CPG) industry.
• Strong executive presence with exceptional communication, presentation, and influencing skills.
• Ability to translate analytics into actionable insights and strategic recommendations.
• Proven ability to build trust and results across geographies, cultures, and functions.
• Experience managing agencies and complex project workstreams at the Global level.
• Agile, solution-oriented mindset with comfort navigating ambiguity and change.
• Role is based in Boulder, Colorado, with hybrid on-site presence.
• Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
• Pet owner preferred

What the role offers

• Direct partnership with the Global VP, Marketing, shaping the future of a global brand.
• Opportunity to drive impact through strategic leadership, analytics, and creative innovation.
• High visibility within a results-driven, collaborative organization.
• Career growth within a global company committed to excellence.

Key Competencies

• Global Perspective
• Balances Stakeholders
• Strategic Mindset
• Drives Results

What can you expect from Champion?

• Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
• Earnings: $170,000 - $180,000 USD annual salary, annual bonus eligibility, 401k with company matching.
• Industry Competitive Benefits: Medical, dental, vision and employee assistance programs to meet your individual or family needs.
• Continuing Education: In house & online learning & development, as well as an education assistance program.
• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
• Other Perks: Free bag of premium pet food each month.

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.

#cpfind

The base pay range for this position at commencement of employment is expected to be between the range listed above, however, base pay offered may vary depending on multiple individualized factors, including but not limited to, market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, if eligible, including variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits.  Eligibility for these additional elements depend on the position offered and the employee’s work schedule (i.e., part-time schedule, store associate).  Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.